Apart from the mentioned valuation, Costolo also revealed that the number of tweets per day has reached 250 million, representing an increase of 177% over last year, that the base of 100 million monthly active users which now have more than 50% updated daily (on January 1, 30% of monthly active users were connected to Twitter every day), or the number of users who access Twitter via mobile devices has grown 40% each quarter.
Addition to the above highlights particularly how well they are running the strategy of integrating Twitter with IOS 5, which already begins to give them joy (this integration is partly to blame for the increase of mobile users comment and rate updates, and this is important to note that many users of IOS devices have not yet upgraded to the latest version). In this particular Costolo commented that:
Integration with IOS will be hugely beneficial to us. It will be even better than we thought. [...] These types of Apple are a great ally. When you think how to improve products and think about the issue. On Twitter we will offer simplicity in a world of complexity ... are [referring to Apple] our business mentors.
So while day in and day out everyone is talking about growth and the fight between Facebook and Google + Twitter not to improve their position within the social network sector. Far will they go nobody knows, but what is clear at this point is that:
■ Twitter has no rival, nor was he expected.
■ They have very clear that success is the simplicity and that is the line to follow.
■ continue to grow, and much, in all aspects, including income generation and that there are also doing pretty good things.